Persuasive techniques

 In today's session, we learnt that persuasive techniques are used in advertising in order to convince someone, encourage someone and tempt someone into buying something. Their purpose is to sell a product, aiming at a certain target audience to appeal to their emotions and personalities.

There are many codes and conventions with persuasion such as the ones listed below:

*Emotive words.
*List of three.
*Rhetoric questions.
*Superlatives and adjectives.
*Alliteration.
* Facts and statistics.

These all contribute to a persuasive advertisement, making people feel as though they want/have to buy a certain product just due to the persuasive language.